“Infermieri, a viso aperto” (TN. Nurses unveiled) is an awareness-raising campaign focus
sing on the nursing profession. The campaigns aims at highlighting the human aspects, the empathy and kindness of those helping millions of people throughout our country every day: professionals rather than heroes. Realized and promoted by Chiesi Group , and with the free patronage of FNOPI, the National Federation for Orders of Nursing Professions, “Infermieri, a viso aperto” is a collection of pictures by the professional photographer Settimio Benedusi and stories about those who convey a sense of both reassurance and determination with a look and a smile from behind their mask every day. “Photography is meaningful if it achieves something, if it is useful. It is a means of exploring the world”, explains Settimio Benedusi. The aim of the campaign “Infermieri, a viso aperto” is precisely: to reveal the hidden face of those who are always ready to embrace and take on challenges every day. An unmasked face.